Fundraising on social media

Using social media for your fundraising activity

Social media can be a powerful tool for boosting your fundraising efforts when organising an event for Brain Tumour Support. Here’s how you can effectively utilise social media, even if you’re new to fundraising:

Tell your story with a video

• Create engaging videos showcasing your journey and fundraising activities. Share milestones and personal anecdotes to connect emotionally with your audience.
• Use hashtags like #BrainTumourSupport #BrainTumourAwareness #FundraisingJourney to increase your event visibility
• Example social media post: “Just completed my first training session for the #BrainTumourSupport fundraiser! Check out my journey on Instagram Reels! 💪”

Harness the power of hashtags

• Include relevant hashtags like #BrainTumourSupport and #FundraisingHeroes to increase visibility and connect with like-minded supporters.
• Encourage your supporters to use your hashtags.
• Example social media post: “Join me in the #My10kmchallenge as I run to raise funds for @BrainTumourSupport! Together, we can make a difference! 🏃‍♂️💙”

Make donation easy

• Add your fundraising page link to your social media bios for easy access.
• Include a clear call to action urging supporters to donate.
• Example call-to-action: “Support my cause! Click the link in my bio to donate now!”

Use LinkedIn for professional networking

• Engage your professional network on LinkedIn to garner support for your fundraising efforts.
• Share updates and progress to keep your connections informed and engaged.
• Example update: “Excited to announce my fundraising efforts for @BrainTumourSupport on LinkedIn! Your support means the world to me. Let’s make a difference together! 🌟”

Fundraise with Facebook

• Create a Facebook fundraiser. A birthday or special occasion is a great way to raise money for Brain Tumour Support. Facebook cover 100% of the fees so 100% of donations are paid directly to Brain Tumour Support.
• Include photos and videos in your Facebook posts – they dramatically increase engagement.
• If you like Brain Tumour Support’s Facebook page you can post details of your event on our wall.  Supporters who follow our page may want to sponsor you.
• Use page tags in your status updates using the @.  For example, if you follow us on Facebook you can tag us in posts about your event. If you are taking part in a specific event see if it has a Facebook page and tag it in your post.
• Don’t forget to ask your friends and family to share your status updates or a link to your fundraising page.  This will open up a wider audience.

Instagram GIFs and stickers

Spread the word about your fundraising. We’ve created some social media stickers and GIFs for you to use and share in your stories. For your Instagram posts, we’ve got some great images that you can use. Take a look at our fundraising materials section to download your graphics.

Use Twitter (now X)

• You only have 280 characters, so use them effectively. Be concise in your tweets, letting people know what you’re doing and why they should sponsor you.
• Twitter is less personal than Facebook, so you can get away with posting more regularly. However, it is still never advisable to become overly repetitive. Try and tweet a variety of news and information.
• Tweet your fundraising page link and ask your followers to retweet so it reaches their followers too. Typing ‘Pls RT’ at the end of your tweet is the universal way of requesting a retweet.
• Mention us in your tweet using the tag @braintumoursupport. With a tag, we can easily see tweets from people who are supporting us. This will also help others to find information about BTS.
• Include hashtags (#) in your tweets to reach a wider audience. Look to see which ones people are using to talk about the event you are doing. For example, if you are taking part in a summer 10k run, you could include ‘#summer10krun’ in your tweet. Your tweet will then be visible in a feed to anyone searching for that tag.

Show gratitude and share updates

• Regularly thank your supporters and provide updates on your progress.
• Use story features on platforms like Facebook, Instagram, Snapchat, and TikTok to keep your audience engaged.
• Example post: “A heartfelt thank you to everyone who has supported my fundraiser for @BrainTumourSupport! Your generosity fuels our mission. Together, we are making a difference! 🙏💙”

When your event is over, say thank you

Remember to thank your sponsors and share your fundraising total. Your supporters will love to know how they’ve been able to help, and it is a great way of promoting BTS again.

If you need more inspiration, why not visit our social media pages below? You could start by sharing one of our YouTube videos as an introduction to our work.

Don’t hesitate to reach out to our dedicated fundraising team for guidance and support. Every fundraising event, big or small, contributes to vital assistance for those affected by brain tumours.

Together, let’s raise awareness, funds, and hope for those affected by brain tumours.

Need help with your fundraising?

Ready to make an impact? Reach out to our fundraising team. Every initiative, big or small, contributes to vital assistance for those with a brain tumour diagnosis.